Where diplomacy, culture and business come together
Acercando Naciones is an organization that serves as a meeting point for Diplomacy, Culture, and Business. Through its web and mobile platform, it shares relevant information to connect key sectors of society and promote cultural, diplomatic, and commercial exchange.
Client
Patricia K. Pitaluga
Services
Industries
MediaTech
Duration
12 Months
Location
The main challenge of the project was to redesign and modernize the Acercando Naciones news platform to optimize its performance, expand its reach, and improve the user experience.
This included migrating to more modern technologies such as React and Next.js while maintaining WordPress as the backend for content management. Additionally, a mobile application was developed for iOS and Android, providing users with a cross-platform experience. Finally, technical and SEO strategies were implemented to significantly increase the audience, ensuring that the platform aligned with the organization’s mission.
Following the modernization of its platform, Acercando Naciones experienced a significant improvement in performance and reach. The redesign of the website, combined with the development of a mobile app and advanced strategies, optimized the user experience and enhanced its impact as a news platform.
• Monthly active users increased from 100 to 20,000, thanks to the implementation of technical and SEO strategies.
• A significantly improved user experience and greater efficiency in content delivery.
• Seamless integration of new features, enhancing the platform’s performance and reach.
• Strengthening mission to connect key sectors of society through a modern and efficient news platform.
These improvements established Acercando Naciones as a benchmark in the dissemination of news on Diplomacy, Culture, and Business, positively impacting its audience.