From 50 to 15,000 Monthly Users with a Modern React Platform

We redesigned the brand, migrated from WordPress to React, and optimized SEO — scaling an NGO's digital reach 300x.

The Challenge

An outdated website for an NGO that needed to scale

Acercando Naciones, an NGO dedicated to connecting communities through news and cultural exchange, was running on a WordPress site that had reached its limits. Page load times were driving visitors away, and the site couldn't handle traffic spikes during major stories.

Search engines were barely indexing their content. For an organization whose mission depends on reaching people, their digital presence had become a bottleneck rather than an amplifier.

With only 50 monthly visitors, the organization's digital reach was a fraction of its potential — every story published was essentially invisible to the communities it aimed to serve.

Our Approach

How we tackled it

Brand Refresh

Redesigned the visual identity in Figma to capture the organization's evolving mission and establish a modern, trustworthy presence.

React Platform Build

Rebuilt the entire platform in React, replacing sluggish WordPress infrastructure with a fast, scalable architecture.

Technical SEO Strategy

Implemented comprehensive SEO optimization — metadata, structured data, and content hierarchy for proper indexing and ranking.

The Solution

Website redesign and migration to React + Technical SEO

We started with a complete brand refresh that captured the organization's evolving mission — then rebuilt their entire platform in React, replacing the sluggish WordPress infrastructure with a fast, scalable architecture.

In parallel, we implemented a comprehensive technical and on-page SEO strategy, optimizing metadata, structured data, and content hierarchy to ensure search engines could properly discover and rank their stories.

Results