Unifying Two Finance Academies into One Powerful Learning Platform
We merged InverArg and Phronencial under the Finit brand, creating a cohesive digital experience that drives course enrollment.
Creating a website that reflects the fusion of two academies
InverArg and Phronencial were two established finance education brands that had decided to merge — but their digital presence told two different stories. Students were confused by fragmented branding, separate course catalogs, and inconsistent user experiences.
Finit needed more than a website redesign; they needed a unified digital identity that would consolidate their reputation and make it effortless for new students to discover, compare, and enroll in courses.
Two brands, two audiences, one mission — the digital experience had to feel like it was always meant to be a single platform.
How we tackled it
Brand Unification
Created a cohesive visual identity for Finit that honored both academies' legacies while establishing a fresh, modern brand.
Conversion-First Design
Designed every element to guide visitors from discovery to enrollment with clear navigation and streamlined registration flows.
Headless CMS Architecture
Built on Next.js + Strapi CMS, giving the team full control to manage courses and content without developer involvement.
An attractive and easy-to-use website
We developed a modern, conversion-focused website built on Next.js and Strapi CMS, designed with simplicity and accessibility at its core. Every element was crafted to guide visitors from discovery to enrollment.
The headless CMS architecture gave the team full control to manage courses, seminars, and content without developer involvement — while the unified visual identity brought both academies together under a single, professional brand.
The Impact
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